Creative is alive and kicking but where is the efficiency gone?

2019 Cannes Lions showed us that creativity is back!
That it’s bolder than ever. But it’s never been less effective.

Is advertising becoming too short term minded? Is it focused on driving sales but missing out on the brand?  

A research conducted by the Financial Times suggests that the root cause of declining effectiveness comes from the client boardroom. It finds that only 20% of non-marketers feel brand strength is ‘very important’ in driving ‘increased profitability’. And over half of business leaders rate their knowledge of brand-building as average to very poor.
How can we support you in creating effective communication for your brands?

With more than 30 years of experience globally and with our extensive understanding of communication at Kantar, we’re best placed to help. Our Global Head of Creative Daren Poole will be joining us to give us a full understanding of the crisis in creative effectiveness and how to overcome. Based on a large number of tests on Cannes and Effie winners, we will be able to advise you on how to make sure you are not missing out on the long term, while maintaining creativity. 

Please join us the morning of the 2nd of October for exclusive learnings, findings and discussion during a lovely breakfast at Dolce La Hulpe.

First come, first served!



2nd of October 2019
Breakfast from 09:00
Content start at 09:45

End around 11:30



Dolce La Hulpe
135, Ch. de Bruxelles
1310 La Hulpe



More information?
Still questions?

Kantar Belgium
Isabelle Merillou
Liana Ganescu


Register Here


Daren Poole is currently our Global Head of Creative development. He is an expert in impactful communication development and a thought leader in the industry.