What are you doing to create sustainable brands for all?
In this insightful new guide to the challenge of marketing better-for-the-people-and-planet products, Kantar's Sustainable Transformation Practice provides the evidence you need to make the case for solutions at all price points.
Are brands failing their customers on sustainability? demonstrates how the habit of premium pricing is now holding back the category and preventing it from reaching its potential. Across five hard-hitting chapters it suggests ways in which marketers can win the argument, drive business growth and meet consumer demands for more affordable products and services.
Key actions for brands that want to scale sustainable engagement
To future-proof their brands, brands will have to scale sustainable engagement and there are huge opportunities for businesses that get it right. Access the free guide:
Get in touch with our expert:
Corinne Mostaert, Innovation and CX Lead