GEMS - Insights from emerging markets - November 2012
Submitted by Anonymous on
Thu, 12/06/2012
|
|
content type:
regions:
Display News:
Life in the fast lane
Submitted by Anonymous on
Thu, 11/01/2012
Car manufacturers can learn from TNS’ new real-time study of Chinese car buying which reveals a very different path to purchase than shown by post-purchase research, with unexpectedly rapid decision-making. Rather than take several months to decide, Chinese auto buyers decide on a make and model within four weeks.
Andy Turton shares some valuable insights from TNS’ The Automotive Path to Purchase Study (TAPPS) in the October 2012 issue of Admap.
content type:
type of news:
regions:
Display News:
Webcast: Winning the brand share battle, 4 October 2012
Submitted by Anonymous on
Thu, 09/20/2012
Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands – where the growth opportunities lie and when a brand is at risk.
content type:
type of news:
regions:
Display News:
Pages
