CREATIVE INSIGHTS FROM EFFIE BELGIUM 2026

We analysed this year’s Effie Belgium finalist creative to explore what makes effective creativity work. The findings reveal how different creative choices can play different roles, from capturing attention to building stronger connections with the brand and creating impact across the wider campaign.

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Discover how marketers can influence revenue and profit

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

The three rules of brand growth

Kantar your Indispensable AI partner

In a world being reshaped by technology right in front of our eyes, consumer brands need to manage complexity, deliver more with less and receive actionable insights at ever greater speed.

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New release Kantar BMM 2026 - 2028

The new Brand Media Monitor survey is available. This is the 13th edition of the bi-annual survey based on 7.397 interviews on 18-75. Within the BMM we focus on three dimensions: brands, people, and media & advertising touchpoints.

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