The world is at an inflection point. To be truly future-proof, brands need to respond to the sustainable revolution and to the changing values of society and the marketplace. Only those that take action will be able to build stronger, more valuable brands.
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Learn more about putting Kantar’s 4 step Learn-Test-Learn approach
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Kantar’s Marketing Trends 2024 combines insights from the different areas of the business, to give you a holistic guidance for your brand growth journey.In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2024 planning.
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Our world is balancing on the edge of transformation. We are experiencing the ripple effects of economic pressures, changing consumer behaviours, and technological shifts. While challenges persist, we are equally equipped with the tools for positive change – technology, further connectivity, and an ever-growing pool of data.
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Context Lab – powered with attention data – provides insights into content effectiveness within specific digital contexts—before, during, or after your campaign goes live. You can evaluate paid digital media across various platforms, influencer content, branded material, and native marketing.
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Effie Awards Europe and Kantar have joined forces to bring you critical insight on what makes award winning advertising so effective.
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