Waste is a big issue because the world is in danger of being over-run with rubbish.
Brands have a big part to play in solving this challenge. 24 of the 38 categories we track in the Sustainability Sector Index are strongly associated with over-packaging, non-recyclable packaging, landfill, overconsumption and waste.
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3 steps booklet to create meaningfully different experiences The most valuable brands shake things up and lead the way. Their experience stands out.
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The world is at an inflection point. To be truly future-proof, brands need to respond to the sustainable revolution and to the changing values of society and the marketplace. Only those that take action will be able to build stronger, more valuable brands.
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Learn more about putting Kantar’s 4 step Learn-Test-Learn approach
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How to measure, predict and optimize marketing levers including indirect effects?
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A 3-day digital sustainability conference. Making Sustainability Real, Kantar’s annual conference on sustainability, will provide you with the information and strategic approach you need to future-proof your brands at a time of disruptive change.
Kantar’s Marketing Trends 2024 combines insights from the different areas of the business, to give you a holistic guidance for your brand growth journey.In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2024 planning.
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Our world is balancing on the edge of transformation. We are experiencing the ripple effects of economic pressures, changing consumer behaviours, and technological shifts. While challenges persist, we are equally equipped with the tools for positive change – technology, further connectivity, and an ever-growing pool of data.
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