Finding order in the chaos As we move into the second quarter of the year, we’ve been keeping track of which customer experience predictions are ringing most true.
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Serendipitously, the time and space considerations for differentiation bear a striking parallel to the dance of tango and its three basic steps.
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Take a closer look at the trends we have observed from the most creative and effective ads of 2022 and what we can learn from them.
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In this insightful new guide to the challenge of marketing better-for-the-people-and-planet products, Kantar's Sustainable Transformation Practice provides the evidence you need to make the case for solutions at all price points.
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Discover your top brand equity indicators for free in seconds BrandSnapshot is a free brand equity assessment tool on Kantar Marketplace, providing intelligence on your brand’s strengths and weaknesses in an interactive dashboard.
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In today’s fast-paced media landscape, accessing timely, actionable insights on your creative content is critical to move faster and smarter, to better compete, increase sales and grow your brand.
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Waste is a big issue because the world is in danger of being over-run with rubbish.
Brands have a big part to play in solving this challenge. 24 of the 38 categories we track in the Sustainability Sector Index are strongly associated with over-packaging, non-recyclable packaging, landfill, overconsumption and waste.
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