Finding order in the chaos As we move into the second quarter of the year, we’ve been keeping track of which customer experience predictions are ringing most true.
Serendipitously, the time and space considerations for differentiation bear a striking parallel to the dance of tango and its three basic steps.
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Take a closer look at the trends we have observed from the most creative and effective ads of 2022 and what we can learn from them.
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In this insightful new guide to the challenge of marketing better-for-the-people-and-planet products, Kantar's Sustainable Transformation Practice provides the evidence you need to make the case for solutions at all price points.
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Discover your top brand equity indicators for free in seconds BrandSnapshot is a free brand equity assessment tool on Kantar Marketplace, providing intelligence on your brand’s strengths and weaknesses in an interactive dashboard.
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In today’s fast-paced media landscape, accessing timely, actionable insights on your creative content is critical to move faster and smarter, to better compete, increase sales and grow your brand.
Waste is a big issue because the world is in danger of being over-run with rubbish.
Brands have a big part to play in solving this challenge. 24 of the 38 categories we track in the Sustainability Sector Index are strongly associated with over-packaging, non-recyclable packaging, landfill, overconsumption and waste.
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