Kantar’s value to clients lies increasingly in the connections we can make between these operating brands. Connecting different data-sets results in richer and deeper insights and allows us to offer more customised, more interesting and ultimately more effective solutions and services to our clients.
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.
Kantar Media provides strategic advice and competitive intelligence, helping navigate and succeed in a rapidly evolving media industry. We measure what media people actually consume, to give advertisers, agencies, broadcasters and content owners a true understanding of the merits of individual
Kantar Public works with its clients around the world to build a better public realm. We advise on public policy, service delivery, and communications. We partner our clients with teams that bring local expertise as well as global best practice.