Disruptive and Incremental Innovation Insights
Drive incremental growth by finding new spaces. Create Meaningfully Different new products and services with fast, reliable insights.
Build, identify and launch innovations that not only drive new product sales but also build long-term brand equity. Kantar provides a cohesive portfolio of solutions that help brands create Meaningfully Different innovations. Address real consumer tensions through an iterative, agile learn-test-learn approach - amplified by technology and extensive consumer data.
30,000+ innovations tested on Kantar Marketplace Solutions available
In over 60 markets
25% more innovations tested year on year
How we’ve helped our clients
Intelligence at the speed of your launch
Kantar LaunchSignals, powered by Quilt.AI’s digital and cultural intelligence, brings together the signals that matter and turns them into the right actions for your launch. It shows how your launch is taking shape and where to act next.
Set up your launch intelligence system now with LaunchSignals so you can learn from your launches or your competitors', and focus on the decisions that matter so you can give your launches the best chances to succeed.
Key Features
See the signals that matter early
Detect emerging opportunities and risks in the crucial early weeks through a connected view that identifies early the right signals that matter from consumers, category, competitors and culture.
Move from “what” to “why” and “what next”
Understand how your launch is taking shape, what is driving the response and which opportunities or frictions deserve attention now, while there is still time to act.
Learn with every launch
Learn from your own launches or your competitors’. Uncover what is resonating, where you are falling short and which learnings to carry into future launches.
Frequently Asked Questions
Q: What is disruptive innovation?
A: Disruptive innovation transforms markets with new products or services that redefine consumer expectations.
Q: How does incremental innovation differ?
A: Incremental innovation improves existing products gradually to sustain competitiveness.
Q: How do consumer trends shape innovation?
A: Trends provide insight into changing needs, guiding product and service development.
Q: What methods are used to test innovation?
A: Surveys, pilot launches, and concept testing validate ideas before scaling.
