Braving the battleground

Discover the best media environments for your ads and the top-ranking media channels and brands in 2023.

Campaigns are seven times more impactful among a receptive audience, so for an ad to achieve its full potential it needs the right media environment.

Media Reactions is an annual study that provides a comprehensive view of the current media landscape and how to navigate it. The study provides essential guidance for campaign planning with a ranking of media channels and brands and detailed insights into consumer and marketer perceptions of different media environments.

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Get in touch with our experts:

Deniz Sarıyıldız
Head of Creative & Media Domain
Kantar Insights Belgium
deniz.sariyildiz@kantar.com

Cagri Boymul
Account Director
Kantar Insights Belgium
cagri.boymul@kantar.com