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Thu, 2012-11-01
Andy Turton shares some valuable insights from TNS’ The Automotive Path to Purchase Study in the October 2012 issue of Admap


TNS Automotive, Find out more

Car manufacturers can learn from TNS’ new real-time study of Chinese car buying which reveals a very different path to purchase than shown by post-purchase research, with unexpectedly rapid decision-making. Rather than take several months to decide, Chinese auto buyers decide on a make and model within four weeks.

Andy Turton shares some valuable insights from TNS’ The Automotive Path to Purchase Study (TAPPS) in the October 2012 issue of Admap.

Download and read here

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