Submitted by Anonymous on
Mon, 2013-12-16
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Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth. |
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| The transformation of China's food and beverage sector represents a vast opportunity for brands. As millions of Chinese emerge from poverty they use newly disposable incomes to define themselves through food, brands need to understand the attitudes, motivations and behaviours related to food. | |||||||||||||||||||||||||||
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| Behavioural economics insights can help break through the final barriers to behaviour change, but policymakers who believe they have found a "magic bullet" solution may risk disappointment. | |||||||||||||||||||||||||||
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| Brazil is on the threshold of a new era. The country's GDP growth may not be meeting expectations, but the aspirations of its people are bigger than ever, and brands can meet this demand in a way that even the most attentive politicos cannot. | |||||||||||||||||||||||||||
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| Market research used to rely on asking people what they remembered doing or buying, but by integrating observational data sources, new data can put research at the centre of marketing strategy. This article first appeared in ADMAP. | |||||||||||||||||||||||||||
| Bloated Chinese auto market gives rise to the super savvy shopper. Read more
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| TNS appoints Vishy Rajagopal S. as Regional Director, Operations, Asia Pacific. Read more | |||||||||||||||||||||||||||
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