Submitted by Anonymous on
Thu, 2012-11-08
Special edition: Barack Obama won the battle… on social media too!
On the 4 of April 2011, Barack Obama announced his candidacy for the 2012 US Presidential election on YouTube. This began a social media journey that concluded with his first public reaction to his victory being made on Twitter on the evening of November 6.
TNS on behalf of CBS News and in collaboration with the social media intelligence company, Vigiglobe, analysed a year of tweets exchanged about this election.
Download the special edition of THINK to read about what happened in the final weeks of this fascinating political campaign and how the candidates’ social media usage may have influenced the end result.
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