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With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.
A fundamental requirement of any marketing communications is its ability to grab our attention. In 'May I have your attention please?' we examine the neural processes that take place to activate our attention and what marketers can learn from this.
Since sanctions lifted last year, we have been working with clients to help them to understand the values, attitudes and aspirations of people in Myanmar. You can learn more about the opportunity in Myanmar and across the new Mekong sub-region - which includes Cambodia, Laos and Vietnam - in 'Joining the future for the Mekong'.
If you would like to discuss any of these articles, please do get in touch.
Matthew Froggatt
Chief Development Officer
TNS
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Does mobile offer the key to combatting showrooming? Read more |
What is attention and how does it actually work? Read more |
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TNS opens for business in Myanmar EU awards TNS its Qualitative Eurobarometer |
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A glimpse into the distinct national characteristics and complex histories of this region. Read more |