What’s holding Electric Vehicles back? Rémy Pothet, Global Head of TNS’ Automotive Practice

At the peak of the global economic and automotive industry crisis, when new car registrations in mature markets slumped, Electric Vehicles (EV), alongside plug-in hybrids, were hailed the miraculous solution which could fundamentally change and therefore save the global automotive industry.

As such it was thought that millions of consumers in highly populated fast growing markets could continue to become car owners without damaging the planet. 5 years on, what’s holding electric vehicles back?

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