Building channel strategy for growth
Shopper Dimensions uses bespoke qualitative and quantitative techniques to interrogate shopper missions and consumption occasions, and ensure the right products are placed on the right shelves. By revealing why individual shoppers buy what they do on each trip it enables clear, effective channel strategies with common goals for brand managers, category managers and trade marketing.
Shopper Dimensions will enable you to understand who is shopping a category, what they are buying, when they buy, where they shop and how they research and plan each purchase. This precision insight drives brand and category growth by revealing opportunities and areas of under performance, and broadening focus beyond short-term tactics.