United States

Did you know that only one in 10 new products is successful? With such a high failure rate, it is imperative from both a strategic and financial standpoint to accurately predict how your product will fare in the market.

Knowing early in the process which of your pipeline ideas are the best bets for your resources is imperative. How do you avoid the trap of unintentionally spending large budgets, and amounts of time, on initiatives that appeal to your existing buyers only to cannibalize your portfolio, at similar or reduced profits?

Webcast

The premise for the popular television show, “Undercover Boss” is both simple and brilliant: senior executives go "undercover" as frontline employees to investigate how their company is really doing and how to improve and better satisfy their customers. The executives get an up-close-and-personal look at how their company does business with customers. It’s an eye-catching and informative exercise and what they bring back to the organization is invaluable.

Survey overload affects your customer experience.
Can you save it?

It’s easy to fall into the trap of thinking more is better—especially when it comes to customer experience. With consumers being increasingly reluctant to take surveys, especially longer ones, asking too much information can be just as bad as asking too little. You risk overwhelming customers and in return getting inaccurate or incomplete data, or worse—data that is not actionable.