United States

Millennial consumer segments

Millennial segments can be viewed in terms of their life stage: as they have children of their own, their focus shifts away from their own needs to concern about others.

As a group, Millennials are more likely than older consumers to be adventurous about food, eat on the run and graze, rather than eat full meals, be youthfully carefree about long term health and be social and socially connected. Within this group, we do see distinct segments emerge on other factors influencing food and beverage choices and habits.

Meals Market Landscape

Beverage Market Landscape

Snacks Market Landscape

New products and services should be a valuable path to growth, but with over 80 per cent of launches failing, a new approach is needed. At TNS we have proven that we can turn innovation’s failure rate around – but only if companies are courageous and focused on identifying the right opportunities from the outset.

Growth Point generates its rankings from the TNS Consumption Universe, which consists of more than 19,000 consumer interviews and covers 250 food and beverage products.

The rankings highlight a real opportunity for retailers and manufacturers. By identifying where consumer needs and the markets are heading before any spending in development occurs, not only increases efficiencies and success, but can also greatly accelerate the innovation process.

Every brand, every company, wants to grow. But the path to get there is not always clear. In order to get started on the right path, you need to know where to focus and where the opportunities lie.

Succeeding in today’s market requires more than just keeping pace. Competition is fierce. Winners make it look easy, almost magical. But behind that magic, however, is immense time, discipline, and analytics. That’s where Growth Point excels.