Submitted by jorn on
Marketers love the speed and creativity GenAI promises—but consumers aren’t as convinced when it comes to AI-generated ads. So, how do you adopt new ways of marketing without undermining consumer trust or effectiveness?
Join Kantar and Affectiva - iMotions for a revealing session on how consumers really feel about GenAI in advertising. Based on a global analysis of more than 350 ads using AI and advanced facial coding, we’ll show you what works, what doesn’t, and what this means for your creative effectiveness strategy moving forward.
Whether you’re actively experimenting with GenAI or just starting out, this session will guide you on how to create AI-enhanced advertising that feels human and truly resonates.
Don’t miss it—save your spot and get access to the full findings, with real-world case studies you can use to guide your creative decisions.