Fast, affordable CX insights that unlock brand growth? Yes, please!
Did you know that brands that improve their customer experience are 2.5 times more likely to significantly increase their market share?
So, why are you still relying on traditional CX metrics that don’t always translate to business growth or build competitive advantage? We’ve just launched the answer on Kantar Marketplace: ExperienceEvaluator - a fast, flexible, and cost-effective way to get high-impact customer experience insights with Kantar.
In as few as 4 days, ExperienceEvaluator delivers:
- Rapid insights from real customer feedback
- Clear priorities to improve critical touchpoints
- Competitive context to benchmark your brand and spot growth opportunities
- Superior sample quality with Kantar’s advanced fraud detection technology
Get in touch to transform your brand with Meaningfully Different Experiences
It’s agile, cost-effective, and a smart way to start building CX excellence with Kantar. Strong experiences drive stronger brands. Let’s connect and explore how this can support your goals. Get in touch to explore the solution and request a demo.
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Gino De Vooght |
Is your marketing data helping you to make better decisions? Are you struggling to make sense of the vast amounts of data at your disposal? Is your brand tracking falling behind the demands of modern decision-making?
In a world where marketing and insights professionals are drowning in dashboards but starving for direction, the real challenge isn’t access to data; it’s knowing what to do with it.
Join us for a practical live session on Tuesday, July 8th, where we will explore how leading brands are closing the data-decision gap.
Discover how you can transform your brand tracking into a strategic growth engine by infusing analytics and eliminating data waste to make better decisions.
Why Attend?
- Discover how you can make more informed decisions about pricing, marketing effectiveness, and getting your brand in the boardroom.
- Gain insights on disentangling short-term trends from long-term trends in your current data set.
- Understand how to integrate the latest technologies into your brand guidance program.
Let’s Keep the Conversation Going
If these sessions sparked ideas or raised questions, we encourage you to reach out to our Belgium experts. Whether you're curious about how to apply the innovation insights or want to explore brand opportunities more deeply, we’re here to help you navigate the next steps in your market.
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Eduardo D’Ávila Lins de Faria |
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Martine Philippe |
Guided by experts. Supported by AI. Designed for decisions in the moment.
In today’s fast-moving market, you need more than just data—you need to see what people really think and feel, as it’s happening. That’s where Kantar Live comes in.
Kantar Live blends the depth of qualitative insight with the scale and speed of quant, all in a single, expertly moderated online session. With built-in AI analysis and Kantar’s proprietary frameworks, it helps you make faster, smarter decisions—grounded in real consumer perspectives.
Whether you’re shaping innovation concepts or refining creative ideas, Kantar Live helps you move quickly from exploration to action.
Here’s how it can help you:
- Explore deeply, act quickly: Get real-time feedback through 30–60 minute live sessions designed for active engagement
- Make insight work harder: Blend emotion-rich qual with validated quant to uncover what resonates without switching tools
- Adapt in the moment: Built-in AI helps you pivot as the conversation unfolds and probe what matters most
- Move with confidence: From moderation to post-session debriefs, our experts are by your side, helping you drive impact at speed
Tailored Solutions with Kantar Live
Kantar Live adapts to your needs — whether you're co-creating, optimising innovation, or refining creative ideas. Each approach delivers fast, actionable insights through real-time consumer feedback and expert-led sessions.
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Innovation Concept Co-Creation |
Innovation Concept Optimisation |
Creative Concept Optimisation |
We would love to arrange a demo to show how Kantar Live could support your next project and unlock faster decision-making to grow your brand. Let us know what works for you.
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Eduardo D’Ávila Lins de Faria |
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Isabelle Mérillou |
Why does synthetic data matter for brands?
At Kantar we know that Brands grow by being meaningfully different to more people. This is where synthetic data can help. Marketers can use synthetic data capabilities to understand more people, to make informed decisions and to explore new scenarios with confidence. Synthetic data can help brands win the micro-battles to predispose more people, be more present and find new space in a fragmented, personalised world.
Myths and realities
There are still a lot of misconceptions about what synthetic data can and can’t deliver.
Myth 1: Synthetic data does not need human data for training
In reality, synthetic data must be grounded in real-world human data to be relevant and accurate. It requires both historical (time series) and fresh sample data to reflect real-world complexities and ensure decision-making relevance.
Myth 2: Synthetic data can answer any question autonomously
While digital twins and synthetic models can extend insights, they are limited by the scope of the original data. They cannot independently generate answers to entirely new or unrelated questions without foundational data.
Myth 3: Synthetic data is inherently biased or inaccurate
When built on high-quality, fraud-free, and permissioned datasets, synthetic data can closely mirror real human responses and improve statistical power, especially in underrepresented groups.
So it's not simple: there are many details that are critical to success.
Curious for more after this short extract? Read our full articles on synthetic data.
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Unlock the power of synthetic data to reach hard-to-access audiences, speed up research, and simulate future scenarios. But beware—without high-quality real data as a foundation, synthetic insights can mislead more than they reveal. |
Looking to gain deeper insights on AI?
Connect with Kantar today and discover how our expert analysis and solutions, including those powered by AI, can empower your growth. Get in touch for more information on the experimentation we are doing in the use of Large Language Models in market research.
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Abhijit Vaiude |
Your Creative Strategy, empowered by AI
With Cannes just 1 week away, it's time to finalise your agenda for a week of inspiration and learning. Let Kantar help you unlock your brand’s full potential with our AI-powered insights and creative solutions.
Our exclusive content program will provide you with indispensable insights on how AI can empower your creative strategy and elevate your team's performance.. Don't miss the chance to have one-on-one discussions with our experts and AI specialists.
Check our programme or book a meeting with us
Connect your creativity to commercial outcomes.
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Our LINK creative development portfolio will help you build stronger ads and magnify the impact of your media dollars, achieving your commercial objectives and growing your brand faster. |
Not attending Cannes this year?
No worries! We're bringing all the insights from the week to you. Get ready for the ultimate Cannes Lions 2025 recap! Our Cannes in a can digital debrief features five Kantar experts who will break down the hottest trends from the event. View the recording
Kantar AI Clinic
Kantar AI will empower you to make better decisions, where it matters, when it matters. Book some time with our AI strategists to understand the next AI strategy steps you should be taking.
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Sana Hussain |
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Isabelle Mérillou |
We think you’d be interested to receive a complimentary copy of the Diary of a CMO – 7 takeaways for your marketing challenges.
In this 14-page executive summary, you’ll find the evidence you need for the boardroom and actionable tips to leverage Brand Equity and Brand Growth.
Alongside the foreword by Prof. Koen Pauwels, 'The best marketing academic on the planet' according to Mark Ritson, you’ll find concise recommendations for your marketing challenges from Kantar experts.
Download this complimentary guide for key takeaways, including:
- Three key points for a strategic penetration
- Two considerations for price correction with minimal losses
- Navigating the messy middle for sales conversion
- What are the key metrics to prioritise for Brand Growth?
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A new standard for brand equity measurement MASB certifies Kantar’s Meaningful Different and Salient framework |
We would love to share more of our findings and learn how we can support further in your business case.
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Martine Philippe |
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Machteld Andries |
Build brand value through consistent, meaningful difference
Global - Tariff Turmoil
Tariff turmoil compounds cost of living pressure for three quarters of world’s consumers
The recent study by Kantar reveals that over six in ten people (62%) blame economic policies for rising prices, and nearly nine in ten (86%) are making lifestyle changes in response, including considering US product boycotts. The threat of tariffs is compounding consumers' concerns about the cost of living, with three-quarters (76%) of people globally worried about how these trade policies will affect them personally.
Kantar’s Consumer Sentiment Barometer identified the economy and inflation as the biggest concerns among consumers globally, named by 88% and 85% of people respectively. With tariffs now threatening to compound ongoing cost-of-living challenges, the threat to consumer spending could soon become very real. One-third of people (32%) already say that meeting their monthly household budget and outgoings is more challenging than last year, and 45% are unable to or struggling to meet these basic household commitments.
Nearly half of the population (46%) already thinks the economy is worse than this time last year. Although tariffs are only just starting to influence prices on the shelf, people are already making changes to cut expenditure: 40% are actively seeking out price reductions and promotions, and 35% are trading down to cheaper stores.
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Brands should provide certainty, reliability, and trust for consumers, especially during chaotic times. However, not everything is within marketers' control, and brands need to accept and understand the importance of being agile. |
Belgium - Tariff Survey
Belgian consumers are increasingly avoiding goods from specific countries due to heightened awareness of product origins.
- Product Origin Matters: 61% of Belgians consider the origin of products important, with 70% paying attention to it and 37% stopping purchases from certain countries.
- Decline in US, Russia, and China Products: 45% of Belgians avoid US products, 40% avoid Russian products, and 35% avoid Chinese products, while 82% buy more Belgian products.
- Replacing American Products: 74% of Belgians find it easy to replace American products, citing reasons like customs tariffs and environmental concerns.
- Concerns About Tariffs: 37% of Belgians fear tariffs' impact on their standard of living, and 32% are worried about US-Belgium relations.
- Support for Belgian Brands: 86% of Belgians want to support local brands, valuing products made in Belgium and companies that support local employment.
Study conducted by Kantar Insights Belgium with a representative sample of 1000 Belgian people age 18+ in April 2025. Get in touch with our experts for more details about Belgium.
Get in touch
Our team is available for meetings and calls to discuss these key findings and help you navigate the challenging landscape of tariff wars. We can provide insights and strategies to adapt to these changes and ensure your business remains competitive. Let's connect to explore how we can support you in this evolving market.
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Gino De Vooght |
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Isabelle Mérillou |
Register for the Consumer Sentiment Barometer Webinar
Discover Kantar's latest insights on consumer sentiment amid tariff turmoil. Join us for an exclusive webinar where Kantar experts Jane Ostler and J. Walker Smith will reveal findings from our recent global survey of consumers across 20 countries.
We'll dive into:
- Consumer Sentiment: How are people feeling in these turbulent times?
- Behavioral Change: How are they planning to adapt?
- Brand Strategies: What can brands do to effectively respond?
- The Uncontrollable: What external factors will impact your brand (hinting at country boycotts)?
Don't miss this opportunity to gain valuable insights and ask your questions live. Sign up now to navigate these unprecedented times with confidence.
Countries: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, Mexico, Netherlands, Philippines, Saudi Arabia, Singapore, South Africa, Spain, UAE, UK, USA, China
Manage your growth in uncertain times
Our experience in supporting brands through COVID-19 and the Ukraine war means that Kantar has a unique track record of helping clients anticipate and navigate uncertainty. Let's talk today, to build your sustainable growth plan as uncertainty grows within the context of a volatile century.
Build brand value through consistent, meaningful difference
We believe in the power of brands.
There is now undeniable evidence that great brands have the potential to influence not just sales, but business value and resilience. Kantar BrandZ data shows that strong brands outperform others, drive profitability, and weather the storms of economic uncertainty.
Join us in celebrating the power of brands and discover how Kantar's unique perspective can help you achieve sustained success. Unpack your favourite brand strategy.
Choose the format that best suits your learning style and start transforming your brand strategy today!
| Brand Strategy Unpacked Digital Booklet
Find practical examples and case studies demonstrating how Kantar Brand Strategy solutions can help uncover present and future opportunities, prioritize focus areas, and apply consistency to build Meaningful Difference and deliver long-term brand value growth. |
Brand Strategy Unpacked Masterclass
The masterclass series elevates the conversation by providing practical, interactive learning experiences. It consists of three video lessons led by Kantar's brand experts. |
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Together, these two form a comprehensive resource for enhancing brand performance. |
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Get in touch for more brand strategy solutions
If you’d like to learn more about how our brand solutions can help transform your current process, don’t hesitate to get in touch with me. We are here to support you in your journey to brand excellence.
Today’s media landscape challenges are evolving fast
Answers the “why” not just the “what”
LIFT+ tells a holistic story about campaign success, to determine the value of each customer touch point leading to a brand response and provides prescriptive recommendations for how to improve campaign performance.
To help inform your media decisions, Kantar has summarised three top tips for campaign success. These are evidence-based recommendations for optimising brand growth, based on our latest insights.
Discover the capability of LIFT+ powered by THX
Which campaigns channels and tactics drive brand and business growth?
Get in touch with our team of experts to benefit from an innovative methodology based on real-time exposure. Discover how to apply this to your brand and elevate your cross-media campaigns. Contact us today to maximise your campaign ROI!