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Find out how your brand is doing, and which levers to pull to make a meaningful difference with CX
What if the real driver of brand growth isn’t the campaign you just launched, but the experience your customers quietly live every day? Our evidence shows that experiences can shape brand perceptions more powerfully than advertising ever could—a detail many brands still underestimate.
Brands that deliver experiences that feel meaningfully different don’t just retain customers; they earn the right to grow, to charge more, and to be chosen even when alternatives shout louder.
The real question isn’t just how well you deliver brand‑building experiences today… but how far from your true potential you actually are. Because once you see the benchmark, the gap between where you stand and where you could be becomes hard to ignore.
What builds a brand? Everything!
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Paid media typically only delivers 25% of all touchpoint impact on brand building. |
Other touchpoints product or service experiences, word of mouth, can contribute up to 75% |
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Kantar evidence further shows the commercial power of experience “Brands who improve their customer experience are far more likely to significantly increase their market share.” |
A proven CX framework by Kantar
- Reveals how your brand truly performs on CX.
- Shows whether your experiences are actively building the brand.
- Quantifies how much those experiences drive meaningfulness and difference.
- Pinpoints the growth levers that unlock the full power of experience.
Connect with us to learn more about your brand’s CX performance
If you’d like to dive deeper into the Spotlight on CX Benchmark, access brand‑specific reports, or better understand how our insights can support your customer experience strategy, we’d love to connect. Don’t hesitate to reach out for more information or a personalised discussion.
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Gino De Vooght |
