See clearly. Create confidently. Act faster.

EvaluateExplorer

Kantar has just launched EvaluateExplorer - our new AI powered innovation solution, powered by Quilt.AI, designed to help teams spot the right opportunity spaces early and turn them into sharp, evidence backed concepts in days, not weeks.

Unlike tools that generate generic ideas, EvaluateExplorer fuses cultural, behavioural, competitive and brand signals to identify opportunities that are truly right for your brand. It then rapidly builds and refines concepts grounded in real human tensions, giving you clarity, confidence and speed - all at a fraction of traditional research timelines.

With EvaluateExplorer, you can:

  • Quickly identify brand right innovation routes
  • Reduce time and ambiguity in early innovation decisions
  • Accelerate the journey from opportunity to concept with robust, human centred evidence

Find out more


AI-driven innovation

AI-driven innovation that hits the target

Combine the best of human and AI to rapidly identify new opportunity spaces and develop concepts primed to win

Read the full article


Intelligent innovation that wins

I’d be very happy to share more and explore how EvaluateExplorer could support your innovation pipeline.

Eduardo D’Ávila Lins de Faria

Eduardo D’Ávila Lins de Faria
Innovation Director
Kantar Insights Belgium
eduardo.davilalinsdefaria@kantar.com