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How FMCG brands will win in grocery’s eCommerce boom

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s the first...

July 2016 | Shopper , Connect

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Bridging the divide between brand and shopper marketing

Time and time again brands see their hard-won place in consumer hearts and minds failing. Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it....

June 2015 | Shopper , Connected Shopper Journey