The future of media effectiveness in the post-cookie world

With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. Read more

August 2020 | Customer experience management

Kantar Covid-19 Global Barometer report: First wave post lockdown

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. Read more

June 2020

No, it's not enough to just add a rainbow to your brand!

Brands need to be authentic, stay true to emotion. Read more

June 2020 | Customer experience management

Covid-19 Looking Forward and Rebound Strategy for Auto and Mobility

Automotive and mobility brands are on the most worrying end of the scale, with a stop on production and assembly lines and almost all dealerships closed during lockdown. As the pandemic disrupts business as usual and throws the economic outlook into uncertainty, the automotive industry is on the front line. View the webinar

April 2018 | Intelligence Applied
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Latest news & insights

With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. With the global shift towards digital media channels and the industry’s...

August 2020

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data...

June 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 3 took place between 10 and 13 April. COVID-19 had been in community transmission...

May 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 2 took place between 26th and 30th March. COVID-19 had been in community...

April 2020 | COVID-19

Kantar interviewed 500 people aged 18+ in Belgium during the weekend of 16th-19th March. They were interviewed online and were nationally representative in terms of age, sex and region. COVID-19 had been in community transmission phase for...

April 2020 | COVID-19