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Advertising during times of Covid-19

Should I be spending money on media to advertise, or should I pull my spend? Like most industries, advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: some advertisers are busily...

March 2020 | COVID-19

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Kantar Covid-19 Global Barometer report: First wave post lockdown

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data across 3...

June 2020 | COVID-19

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COVID-19 Barometer shows consumers are in for the long haul

How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future?   As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for the long haul....

September 2020 | COVID-19

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Kantar Covid-19 Global Barometer report: First wave post lockdown

The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data across 3 clusters of...

June 2020 | COVID-19

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Covid-19 Barometer - a snapshot from Belgium - WAVE 3

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 3 took place between 10 and 13 April. COVID-19 had been in community transmission phase for...

May 2020 | COVID-19

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Covid-19 Barometer - a snapshot from Belgium - WAVE 2

Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 2 took place between 26th and 30th March. COVID-19 had been in community transmission phase for...

April 2020 | COVID-19

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Covid-19 Barometer - a snapshot from Belgium

Kantar interviewed 500 people aged 18+ in Belgium during the weekend of 16th-19th March. They were interviewed online and were nationally representative in terms of age, sex and region. COVID-19 had been in community transmission phase for over a...

April 2020 | COVID-19

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Advertising during times of Covid-19

Should I be spending money on media to advertise, or should I pull my spend? Like most industries, advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: some advertisers are busily shifting...

March 2020 | COVID-19