Discover 3 unique webinar’s
Get ready to supercharge your 2025 campaigns.
Kantar’s extensive expertise spans across different areas including brand strategy, customer experience (CX) and qualitative creative research, enabling us to address diverse customer questions and challenges.
Our upcoming webinars highlight this breadth, offering insights into building meaningful connections, measuring and improving CX for brand growth, and developing effective brand structures. Join us to learn from Kantar’s global experts and discover how our comprehensive research capabilities can drive your business forward.
Navigating Brand Growth: Build Difference in 2025
CMO and marketers are constantly seeking new ways to building Difference. So, how can you identify gaps to attract more people? Which choices can help increase your brand’s sales and Demand Power, as you plan for 2025?
Register to discover:
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Build meaningful connections: How to measure and improve CX for brand growth
Learn how Kantar’s research shows that brands improving customer experiences are 2.5 times more likely to significantly increase their market share. Discover strategies and tools from Kantar CX experts to measure and enhance your customer experience, driving loyalty and revenue.
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Beyond execution: landing your creative for success
With all the hype on how AI can drive creativity in marketing campaigns, have we lost the human touch? In this session, we will explore how to bring the human and emotional element into the end-to-end creative process.
Register to discover:
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Our Belgium experts are here to help you implement the valuable insights and strategies from our webinars, ensuring your business is well-prepared for 2025.
With their deep knowledge in brand strategy, customer experience, and qualitative creative research, they can assist you in applying these learnings to drive growth and competitive advantage.
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Sana Hussain |
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Machteld Andries |
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Martine Philippe |
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Gino De Vooght |
Revealed! The top 10 trends for your 2025 marketing strategy
Kantar’s Marketing Trends 2025 showcases the power of Kantar. It combines insights from across Kantar to give you holistic guidance for your brand growth journey.
In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2025 planning.
Whatever industry, category or role you are in, you’ll find something to spark your curiosity.
Get in touch if you’d like to discuss the trends and what they mean for your brand.
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Sana Hussain |
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Machteld Andries |
You’re invited: Build Difference in 2025
CMO and marketers are constantly seeking new ways to building Difference. So, how can you identify gaps to attract more people? Which choices can help increase your brand’s sales and Demand Power, as you plan for 2025?
We would like to invite you to join our 35-min learning session on 14 November where our brand and analytics experts explore how marketers can find a unique path to predisposition.
You’ll learn:
- How to diagnose and understand predisposition, and identify gaps and opportunities to attract more people
- Which choices can help increase your brand’s sales and Demand Power
- How to make evidence-based choices using ‘what if’ scenarios
- Use cases across industries
Webinar details
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Thursday, 14 November |
11 am |
35 minutes |
Leverage the DNA of your brand to accelerate growth
If you want to learn how our brand solutions can transform your process, our experts are ready to help. Contact us for a call or meeting.
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Kantar BrandStructures is an analytic framework that identifies which brand associations to focus on that are likely to help grow your brand in terms of Equity and or Sales. |
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Martine Philippe |
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Machteld Andries |
Download the free guide to help you navigate your media decisions
Moving at the speed of culture
The fifth edition of Media Reactions is based on opinions from around 18,000 consumers in 27 markets and around 1,000 senior marketers around the world. The study provides essential guidance for campaign planning with a ranking of media channels and brands, and detailed insights into consumer and marketer perceptions of different media environments.
Brands maximise growth by predisposing more people to think they are the right choice. This is done by building salience and a positive mental perception in the minds of both clients and non-clients.
Understanding the media landscape is one of the cornerstones of this journey.
Media Reactions is the first global equity evaluation of a selection of media channels and media brands among consumers and marketers, Belgium included.
All the elements that worked well are also still here: core ad equity metrics, consumer and marketer metrics, channel and brand-level data, multi-country scope, with updates to include trending topics.
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This year’s findings provide valuable guidance for marketers looking to tailor their strategies to better connect with Belgian consumers on a deeper, more meaningful level. |
The global insights from this report equip marketers with the knowledge to adapt their approaches and stay ahead in a competitive market. |
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So, are you investing in the right media channels and brands? Campaigns are seven times more impactful among a receptive audience, so for an ad to achieve its full potential it needs the right media environment. |
Find out what is possible for the Belgium market
Visit our website for more free insights or contact us to buy the global and Belgium data and reports.
So are you investing in the right media channels and brands? Do you know which media brands consumers now prefer? Contact our media experts who can share new findings from the study and discuss the strategic dilemmas facing marketers today.
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Bernard Scheray |
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Martine Philippe |
Effie winners are outstanding performers
Discover how they stand out by leveraging creative excellence
Creative effectiveness is key to successful campaigns. We, alongside Effie Belgium, champion impactful creativity. Together, we explore what makes award-winning ads stand out.
Using Kantar’s scalable creative effectiveness measurement tool, LINK AI, we analysed over 350 ads from the past two years of Effie Belgium winners and this year’s nominees, uncovering valuable insights.
Discover the six lesson we found for effective creative Belgian ads.
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The 2024 Effie Awards, celebrating marketing effectiveness, concluded on October 3. A total of 19 awards were presented: 2 Gold, 6 Silver, and 11 Bronze. Discover the best Belgian cases on Effie Belgium to see how they stood out.
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LINK AI
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LINK AI on Kantar Marketplace allows you to test ads at scale, using artificial intelligence to provide results in as little as 15 minutes. |
The future is hybrid: combining survey and AI in creative testing to maximise effectiveness |
Need Help with Your Creative Ads?
Our creative experts are here to help you elevate your advertising campaigns. After learning the 6 lessons from “The Secrets Behind Ideas That Work,” feel free to reach out to us for personalized support.
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Gabriella Harris |
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Sana Hussain |
Unlock the Future of Insights
Get ready to explore how AI can transform your marketing strategies and drive brand success at Kantar’s first AI Innovators Summit. Together with visionaries from some of the world’s most successful organisations alongside Kantar experts in AI, we will help you navigate the evolving landscape of consumer insights through innovative AI solutions.
We will bring you four information-packed sessions:
- Keynote: Harnessing AI to transform insights
- Building Trust: Optimising AI to deliver high-quality data
- Unlocking potential: Integrating AI throughout the marketing lifecycle
- Accelerating Insights: Maximising the value of consumer data with GenA
Webinar details
Can’t attend all four sessions? No problem! Register now and watch on demand at your convenience.
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Wednesday, October 16, 2024 |
10am CST until 13am CST |
Global Kantar AI expert’s |
Agenda
- 10:00 – 09:45| KEYNOTE: Harnessing AI to Transform Insights
- 11:00– 10:30| Building Trust - Optimising AI to Deliver High-Quality Data
- 11:30– 12:00| Unlocking Potential - Integrating AI Throughout the Marketing Lifecycle
- 12:00 – 12:30| Accelerating Insights - Maximising the Value of Consumer Data with AI
Get in touch with experts in Belgium
Interested in using one of these insights in your strategy? Don’t hesitate to get in touch, and let’s discuss how to apply these to your business.
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Isabelle Mérillou |
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Martine Philippe |
Useful and inspiring research insights
Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns succeed, regardless of challenges.
We and our partner Effie Belgium are longstanding champions of creativity that drives real-world impact. Together, we aim to understand what sets award-winning creative apart.
Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.
View us at the Online Effie Effectiveness Forum on 3 October to uncover the secrets behind successful ideas in the Belgian market. Don’t miss this chance to gain unique insights firsthand.
3 day’s left to register
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The Online Effie Effectiveness Forum Effie finalists will present their case, followed by a Q&A. Kantar will present the insights from Secrets behind ideas that work: A Belgian Brew of Creativity |
The Effie Awards Ceremony The ceremony will be followed by a walking dinner, where you’ll build strong relationships for your business. |
Proud partner of Effie Belgium
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Kantar Belgium’s partnership with Effie Belgium contributes to celebrating effective marketing, fostering industry collaboration, and acknowledging impactful campaigns within the Belgian market. For more information about the Effie Awards, visit Effie Belgium: www.effiebelgium.be |
Get in touch with our Belgium experts
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Isabelle Mérillou |
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Sana Hussain |
Outstanding Innovation Awards 2024
We’ve analysed 2024 Kantar BrandZ data and qualitative data, to bring you the key insights and strategies that set the winning brands apart.
How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide?
During the webinar, you will learn:
- Who are the winners and what makes them perceive so innovative
- The diverse approaches that led to their success
- Examples of successful innovations across sectors
- 5 key lessons learned from innovative brands worldwide
Contact us and let’s talk about your brand inclusion journey
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Sana Hussain |
Trust is the Path: Our Collective Adventure
A way forward based on 3 principles
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of people have seen or heard false or misleading information about sustainable actions taken by brands according to Kantar’s latest global Sustainability Sector Index |
Perceptions of greenwashing rise from 35% in 55-65 year-olds to 65% in 18-24 year-olds. As these young cohorts economically rise, trust erosion may cause disruption. Kantar's globally verified model of Inspiring Trust is based around the three principles for what trust means today.
IntegrityIntegrity means keeping commitments and communicating honestly. In today’s post-truth world, integrity remains crucial but isn’t sufficient alone for building trust. |
IdentificationIdentification, a human connection, builds trust during disruption and uncertainty. Behavioural science tells us we’re wired to trust those who share our values and goals. |
InclusionBrands should foster Inclusion, ensuring everyone feels they belong. Build closeness by engaging people in our actions and empowering better choices. |
Interested in more details after this short extract? Discovery the full article here.
The above article was originally published in the Kantar BrandZ Most Valuable Global Brands Report 2024. Join the release of BrandZ Belgium for more valuable insights.
Get in touch and let’s talk about your brand inclusion journey
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Sana Hussain |
A key element of brand growth are the positive experiences a customer has with your brand
Customer Experience (CX) plays a crucial role in building brand equity and driving growth for your business. Kantar data shows that brands that people are strongly predisposed to have 9x higher volume share and 2x higher price paid.
By providing Meaningfully Different Experiences (MDX), you can differentiate from competitors, create strong emotional connections with customers, and ultimately drive loyalty and advocacy. But is it always that easy?
Join our CX experts as we unlock and share insights that guide the right decisions. Hear from industry experts on how they have bridged the gap between CX and brand promise.
Get in touch to implement MDX in Belgium for your brand
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Gino De Vooght |