BrandZ Belgium Report 2024
The Kantar BrandZ Belgium study includes the opinions of over 7200 Belgian consumers. The ability of any brand to power business growth relies on how it is perceived by customers.
Grounded in consumer opinion, Kantar BrandZ analysis enables businesses to identify a brand’s strength in the market and provides strategic guidance on how to boost value for the long-term.
The study leverages the learnings on Brand Valuations from the GLOBAL TOP 100 RANKING and looks at Belgian consumer opinion, with insights for marketers.
Download the key event insights
Discover the top 10 strongest brands in Belgium
The Top 10 Strongest Belgian brands were awarded basis Demand Power across 23 categories and approximately 300+ brands covered in the research. Demand Power is basically an estimate of what a brand's volume share would be if purchase decisions were based purely on brand associations.
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Predispose More People by leveraging deep insights and advanced technologies to influence consumer behavior. |
Be More Present by ensuring you brand stays top-of-mind through strategic positioning and impactful marketing. |
Find New Spaces by identifying untapped opportunities and expanding your brand’s market reach. |
Download the key event insights
Get in touch with our Belgian BrandZ experts
For more detailed insights and personalized assistance, our Belgium BrandZ experts are here to help. Contact us to discuss how we can support you in shaping your brand’s future and leveraging the latest market trends.
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Isabelle Mérillou |
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Sana Hussain |
Useful and inspiring research insights
Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns succeed, regardless of challenges.
We and our partner Effie Belgium are longstanding champions of creativity that drives real-world impact. Together, we aim to understand what sets award-winning creative apart.
Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.
View us at the Online Effie Effectiveness Forum on 3 October to uncover the secrets behind successful ideas in the Belgian market. Don’t miss this chance to gain unique insights firsthand.
3 day’s left to register
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The Online Effie Effectiveness Forum Effie finalists will present their case, followed by a Q&A. Kantar will present the insights from Secrets behind ideas that work: A Belgian Brew of Creativity |
The Effie Awards Ceremony The ceremony will be followed by a walking dinner, where you’ll build strong relationships for your business. |
Proud partner of Effie Belgium
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Kantar Belgium’s partnership with Effie Belgium contributes to celebrating effective marketing, fostering industry collaboration, and acknowledging impactful campaigns within the Belgian market. For more information about the Effie Awards, visit Effie Belgium: www.effiebelgium.be |
Get in touch with our Belgium experts
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Isabelle Mérillou |
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Sana Hussain |
Outstanding Innovation Awards 2024
We’ve analysed 2024 Kantar BrandZ data and qualitative data, to bring you the key insights and strategies that set the winning brands apart.
How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide?
During the webinar, you will learn:
- Who are the winners and what makes them perceive so innovative
- The diverse approaches that led to their success
- Examples of successful innovations across sectors
- 5 key lessons learned from innovative brands worldwide
Contact us and let’s talk about your brand inclusion journey
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Sana Hussain |
Trust is the Path: Our Collective Adventure
A way forward based on 3 principles
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of people have seen or heard false or misleading information about sustainable actions taken by brands according to Kantar’s latest global Sustainability Sector Index |
Perceptions of greenwashing rise from 35% in 55-65 year-olds to 65% in 18-24 year-olds. As these young cohorts economically rise, trust erosion may cause disruption. Kantar's globally verified model of Inspiring Trust is based around the three principles for what trust means today.
IntegrityIntegrity means keeping commitments and communicating honestly. In today’s post-truth world, integrity remains crucial but isn’t sufficient alone for building trust. |
IdentificationIdentification, a human connection, builds trust during disruption and uncertainty. Behavioural science tells us we’re wired to trust those who share our values and goals. |
InclusionBrands should foster Inclusion, ensuring everyone feels they belong. Build closeness by engaging people in our actions and empowering better choices. |
Interested in more details after this short extract? Discovery the full article here.
The above article was originally published in the Kantar BrandZ Most Valuable Global Brands Report 2024. Join the release of BrandZ Belgium for more valuable insights.
Get in touch and let’s talk about your brand inclusion journey
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Sana Hussain |
Kantar BrandZ Belgium In-Person Event 2024
Deep Dive into the depths of Brand Growth19.09.2024
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Speakers details
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Discover learnings from the top 100 most valuable global brandsMartin Guerrieria |
Hear insights from inspiring brand builders
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Gaetano Palermo |
Andy Serdons |
Peter Van Hende |
Get in touch with our BrandZ Belgium experts
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Isabelle Mérillou |
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Sana Hussain |
A key element of brand growth are the positive experiences a customer has with your brand
Customer Experience (CX) plays a crucial role in building brand equity and driving growth for your business. Kantar data shows that brands that people are strongly predisposed to have 9x higher volume share and 2x higher price paid.
By providing Meaningfully Different Experiences (MDX), you can differentiate from competitors, create strong emotional connections with customers, and ultimately drive loyalty and advocacy. But is it always that easy?
Join our CX experts as we unlock and share insights that guide the right decisions. Hear from industry experts on how they have bridged the gap between CX and brand promise.
Get in touch to implement MDX in Belgium for your brand
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Gino De Vooght |
A more diverse world needs more inclusion aware brands
A first of its kind in the market, we have used an accessible, all-encompassing research methodology to connect with underserved populations across the globe. Learn how to push the boundaries of traditional market research with the Brand Inclusion Index.
Get a sneak peek of the 2024 study which covers 648 brands in 18 countries across 28 different categories.
We will reveal:
- Learnings from the brands that are paving the way for inclusive marketing
- How to close inclusion gaps to make sure your approach to diversity, equity and inclusion appeals to those who experience discrimination
- A preview of our inclusion benchmark
Measuring your progress on the brand inclusion journey
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This study is your guide to formulating a decisive DEI strategy, revealing the task's scale and your brand's required actions to reach key underrepresented demographics. To discover how to attract spending from key groups and the scale of the inclusion opportunity. |
The Strongest Brands in Belgium and Learnings from the Top 100 Most Valuable Global Brands
Join us in person to celebrate the strongest brands of Belgium in 2024. Discover the fastest risers and newcomers across categories and deep dive into an analysis of unlocking brand growth. Don’t miss insights to make your brand different and meaningful to a larger audience.
On site event
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Thursday, September 19, 2024 |
From 14:30 Until 18:00 |
Nemo33 Stallestraat - Rue de Stalle 333 1180 - Uccle - Ukkel |
Practical
- Easy car parking on site (option for electric charging)
- Bike stands at the entrance
- Public transport: tram 4 stop Stalle (P)
Explore BrandZ data for free
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For a quick read on a brand’s performance compared to competitors in a specific category, Kantar’s free interactive tool, BrandSnapshot powered by BrandZ, provides intelligence on 14,000 brands. |
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Get in touch with our BrandZ Belgium experts
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Isabelle Mérillou |
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Sana Hussain |
The three rules of brand growth
Brands that people are strongly predisposed to have
… than brands with weaker predisposition |
Brands that are always present attract
more buyers compared to those present on just one half of buying occasions |
Chance of growth if you can find new uses for your range:
Increasing uses for a brand by 10% results in growth of 17% |
Bring these resources to your team
10 page summaryShortlist for CMOs. |
Free Blueprint digital bookDelve into Kantar’s in-depth analysis and charts. |
Webinar to re-watchIn case you missed it, or want to share with your team. |
Get in touch to start the journey to evaluate your brand performance and to shape your brand future.
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Isabelle Mérillou |
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Kantar and Ellen MacArthur Foundation partner to accelerate transition to the circular economyOur partnership promotes a unique business model transformation, focusing on circularity in the global economy along with mitigating climate change, waste, and pollution. |
Virtual Launch Event: 12 June 2024
The increasing importance of brand in driving growth
Join this virtual launch event to celebrate the world’s most valuable brands of 2024.
- Discover the new Global Top 100, fastest risers and newcomers across 13 category rankings and seven continents.
- Explore extensive analysis on the increasing importance of brand in driving growth.
- Hear the perspectives of global brand builders from AB InBev, Haier, Infosys, P&G and PepsiCo
Don’t miss actionable insights to evolve your brand to be meaningfully different to more people.
Get global insights from Top100 already. The Kantar BrandZ Belgium report will be launched later this year.
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Wednesday, June 12, 2024 |
8:30 or 17:00 |
60 minutes |
Don’t hesitate to contact our BrandZ expert for more information.
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Sana Hussain |