Now in its 17th year, the Kantar BrandZ Most Valuable Global Brands ranking ensures that the world’s leading brands are recognised as leaders in their field.
Our third annual Creative Effectiveness Awards showcases the ten most creative and effective TV, digital and print/outdoor ads from over 13000 we tested in 2021. What makes our awards unique is that consumers are the jury. As people control a brand’s fortunes through their spending power, their voice should be heard when it comes to effective advertising.
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This year, we’ve tightened our focus to examine five key themes, creating a report that mixes the most notable trends with evidence-guided predictions and insightful thought leadership.
What triggers your brand and what your brand triggers is revealed in the way people make decisions. Whether unconscious processing prevails or brain gymnastics triumph, shoppers make decisions under the influence of persuasion that occurs in each of the three stages of the decision journey.
Smart marketers know that the strongest creative achieves more impact with less spend. So how do you go to market with the most effective creative, whilst combating shrinking market research budgets and shorter creative development timelines?