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Delivering growth is the number one priority for any business. But steering a path to growth has never been more complex or more challenging. Digital has changed consumer behaviour and introduced new business models; new brands are emerging in new categories, while former leaders experience unprecedented losses; increased spending power has led to opportunities with new customers in diverse territories. And all of you are being asked to deliver for your organisations, "more for less".
Applying the tried and tested is no guarantee of success in this changing world and we need to look at how we do things differently to safeguard future growth. So, we are taking a fresh look at the way we work: partnering with our clients to understand more clearly the growth challenges they are facing; ensuring our insights really do identify growth opportunities - whether this comes from the existing customer base, new customers, new products and services or entering new markets; innovating around survey design, data fusion and operations to target better, be more predictive and deliver with greater efficiency and at lower cost.
We have learnt that growth comes from taking a creative approach to business challenges. It is our job to inspire our clients with ideas and bring simplicity that fuels their imagination and aids decision making. Put simply, we need to do things differently and better. We don't have all the answers, but we do have a commitment to working with you to create new thinking that will enable you to drive your business forward.
In this newsletter, we will be regularly sharing the ideas and approaches we are developing. You can learn more about our perspective on growth here, or by exploring the articles below. However if there is anything specific you would like to discuss, please do get in touch.
Eric Salama | CEO, TNS
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| Each year brands leave billions of dollars on the table, failing to achieve their full sales potential. The Commitment Economy, a global TNS study, identifies growth opportunities for brands and how to unlock them. Explore some of the stories from the study here. | The ‘Base of the Pyramid’ is on the move – and the hope and optimism of those living there is creating an unprecedented opportunity for growth in emerging markets. Poonam Kumar gives some context to the lives of those at the 'Base of the Pyramid'. | ||||||||||
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| The phrase 'game-changing' can be over-used, but mobile really is having a huge disruptive impact in retail. However, there are new opportunities for brands that get it right. Read more from Barry Lemmon, Global Head Retail & Shopper. | Today’s brand trackers ask the wrong questions – and they ask far too many of them. Jannie Hofmeyr, creator of ConversionModel, challenges the future of tracking. | ||||||||||
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| TNS Qualitative signals growth with significant senior appointments. Read full story
Asian consumers lead the world into banking and buying via mobile. Read full story TNS extends its reach in Asia Pacific with the opening of an office in Cambodia. Read full story |
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