Gender balanced brands drive far greater brand value. Still, only one in three brands achieve this balance in Belgium
Submitted by jurgen on
Submitted by jurgen on
Submitted by Anonymous on
25 September 2014: Bob Burgoyne presented the findings from a ground-breaking study at the Mobile Research in the Mobile World conference in Berlin, Germany.
Submitted by Anonymous on
Submitted by Anonymous on
TNS has entered into a worldwide partnership with Touchpoint Dashboard, LLC, the leading provider of customer experience management software.
Submitted by Anonymous on
Cognitive psychology and behavioural economics confirm what good researchers have always known: that human needs and motivations do not emerge or thrive in a vacuum, and how they come alive as consumer behaviour is complicated.
Submitted by Anonymous on
26 June, 2013; London - Rebecca Wynberg has been awarded a fellowship from the Market Research Society (MRS), the world’s largest research association, in recognition of her significant contribution to the development and understanding of qualitative research and her participation in various training courses and conferences.
Submitted by Anonymous on
With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.
Submitted by Anonymous on
To achieve game-changing innovation, incremental growth potential must be identified early: David Soulsby in Admap.
Submitted by Anonymous on
Tuesday, January 29, 2013 - 10:00 AM PT (1:00 PM ET)
Submitted by Anonymous on
©1998 - 2025 Kantar Belgium, a Kantar Group Company - All rights reserved